Me & My Beautiful Wife Anita
My little brother Alister having some fun on my shoulders.
Our trip to the Big Apple 🍎
Who am I?
Hi — I’m Brett Jackson, founder of Seller Potential. My journey has taken me from growing up on a motorboat in Seattle’s Puget Sound to living across the U.S. and Australia — from Connecticut to Tasmania — giving me a uniquely blended accent and a global perspective.
I began my career as a registered financial advisor, developing a love for numbers and a passion for delivering independent, high-quality advice. During COVID, I discovered the world of e-commerce and quickly found my niche building brands on Amazon. That passion led to the creation of Seller Potential, where I now help brands turn Amazon’s complexity into a growth engine.
In my personal life, I recently married my fiancée, and we now call Melbourne home. When I’m not optimising Amazon accounts, you’ll likely find me playing basketball, enjoying the outdoors, or exploring new business ideas.
Why Seller Potential Stands Out
Boutique and In-House: We’re not a faceless, outsourced operation. Every part of your Amazon strategy — from listings to advertising to brand protection — is handled personally by me and my dedicated in-house team, giving your brand the tailored attention it deserves.
Scaled but Selective: We manage 8–12 businesses at a time, ensuring full focus on quality outcomes, data-driven decision making, and long-term partnerships.
Global Reach, Local Insight: Based in Melbourne, we help brands grow across Amazon marketplaces in both Australia and the USA — understanding the specifics of each region while delivering cross-border success.
Whether you’re launching on Amazon for the first time or ready to scale, we make it simple to unlock your full potential.