We run Amazon end-to-end for brands with real potential.
Logistics, listings, creative, advertising and account health — managed by one senior team, for a deliberately small roster of brands across the US, UK, Europe and Australia.
Trusted by founder-led brands on Amazon
You don't need another freelancer. You need a partner who owns the channel.
Everything under one roof
Logistics, listings, creative, ads and account health run together — because a stock-out or a weak listing undoes good advertising.
Senior people, small roster
No hand-off to a junior account manager juggling dozens of brands. Every account is overseen by our founder.
Accountable for outcomes
We're measured on what matters — revenue, profit and rank — not on how many tasks we tick off.
Full-service Amazon management
Every lever of your Amazon business, managed day to day by one team.
Logistics & inventory
Factory-to-FBA shipment planning, FBA and AWD inbound, carton and pallet specs, restock forecasting by SKU and colourway, and fee optimisation.
Listings & catalogue
Listing setup and variations, conversion-first copy written for shoppers and Amazon's AI, compliant claims for regulated categories, and suppression fixes.
Creative & brand content
Listing images, A+, Brand Story & Brand Storefront — reviewed and briefed to hand off to a designer (either yours or ours).
Amazon advertising
Sponsored Products, Brands and Display, built to scale and hit the ROAS targets you set. We use our industry-leading in-house strategy with the most advanced AI-powered Amazon Advertising tools — ones many others don't have access to.
Account health & compliance
Seller Support escalations, reinstatements, dangerous goods and category requirements, and insurance and VAT guidance.
Launches & expansion
We grow with you — all our engagements include unlimited scaling with new products you launch across marketplaces.
Your proven brand, launched properly on Amazon
You've already built a brand people love. We bring it to Amazon with the setup, stock and advertising it needs to win from day one.
- 1Step 1 of 4
Opportunity & strategy
We size up your category on Amazon — demand, competitors, pricing and fees — and plan which products to launch first, and where.
- 2Step 2 of 4
Account & listing setup
Seller Central and Brand Registry, listings and variations, A+ content, Brand Story and Brand Store — built to convert from the first visit.
- 3Step 3 of 4
First shipment
Packaging and labelling requirements, launch stock levels and FBA inbound planning — so you don't sell out mid-launch.
- 4Step 4 of 4
Launch & scale
Phased advertising to build sales and reviews fast, then new products and new marketplaces as the brand grows.
AI-assisted. Human-approved.
Our tools connect directly to your Amazon and advertising data, so analysis that took days takes minutes. Nothing changes in your account until a person has reviewed it and signed it off.
Our partners' growth is our scorecard
“Brett has been absolutely crucial for unlocking Amazon as a huge channel for us. We ignored Amazon for way too long because it just seemed too hard, but Brett has made the entire process easy.”
Small on purpose. All in on your brand.
Seller Potential is a Melbourne-based agency working with brands across the US, UK, Europe and Australia. Our founder, Brett Jackson, oversees every account — strategy, structure and the decisions that matter — supported by a tight team running the same documented playbooks on every brand.
Staying small means we know your products, your margins and your next shipment date. You always know who's responsible for your channel.
Built for brands ready to grow
We're a great fit if you…
- Own your brand and have customers searching for you on Amazon already
- Have a proven product ready to scale, or a differentiated launch
- Sell, or plan to sell, in any Amazon marketplace globally
- Want one accountable partner for the long term
Launching a new brand?
Our fixed-scope launch build gets you ready for day one: account setup, listings and variations, A+ content, Brand Story and Brand Store. Already running your own ads? We can scope around that too.
Ask about launch builds →Frequently asked questions
What does full-service actually include?
Logistics and inventory, listings and catalogue, creative, advertising, account health and expansion. You keep ownership of your account and brand; we run the channel day to day.
How do engagements work?
A monthly management agreement on a month-to-month basis. No lock-in — we keep partners by performing.
Which marketplaces do you cover?
All of them. We operate across every Amazon marketplace globally — including cross-border inventory, VAT and local compliance requirements.
What does the free audit cover?
Your listings, ad structure, inventory position and account health — and where we'd focus first. It's yours to keep whether or not we work together.
Get your free Amazon account audit
Tell us about your brand. We'll review your account and come back with where we'd focus first.